Investment Fields
Multi-Dimensional Investment Perspectives: Centered on Shanghai, radiating out into China, and oriented towards the world.
Diversified Investment Patterns: Leading the development of Shanghai's cultural industries through stock-option investments; promoting the integration and restructuring of Shanghai's cultural industries through capital operations; inviting social capitals to participate in the development of Shanghai's cultural industries, with preference on state-owned capitals.
Cross-industry investment fields: Primary focus on investment and financing in TV, movie, media, publication, Internet, performance art, entertainment and cultural facilities, with enough attention to the macro-cultural fields of education, sports and tourism.